Digital Altitude Aspire Scam Shutdown By The FTC

Back in September of 2016 I reported on the the Digital Altitude Aspire scam.  The FTC has now taken action to shutdown this business coaching scam.

If the Empower Network and My Online Business Empire MOBE had a love child, it would be the Digital Altitude Aspire scam. A common scam in the business opportunity world is to use digital marketing products as a cover for running a recruiting scam.

Here is how Michael Force sold this scam:

My name is Michael Force. I’m a former Marine, a husband and a father to two beautiful little girls. To be completely honest with you, I live a pretty darn good life. I left the prospect of a cushy corporate job, and created my own income online. It didn’t happen overnight.

In fact, it took me several grueling and very frustrating years. Yet when I finally cracked the code, I went from an income of only $700 per month, to an income well over 6-figures a month.

And it took me less than 90 Days.

You’ll earn WAY more money in 14 days than you ever will watching another “how to” training at home. Plug in. Follow the steps. Earn a healthy profit.

Here is what the FTC has to say about the Digital Altitude Aspire scam:

Defendants operate a fraudulent scheme that preys on consumers hoping to earn money while working from home. Defendants falsely tell consumers that through their “system” or “program,” consumers will earn large sums of money operating their own business online. Defendants represent to consumers that Defendants’ program will enable consumers to “start and grow a profitable online business” and “make six figures online in the next ninety days or less.” Defendants extract steep fees for membership, but the vast majority of consumers who pay Defendants never earn substantial income, much less the claimed “six figures.”

Defendants’ program consists of a series of tiered membership levels, each with a membership fee higher than the last. Defendants pay a consumer only when the consumer recruits new consumers to join the program, through commissions on the new consumers’ membership fees. Although Defendants’ program ostensibly provides business coaching that will help members build a successful business, the goal of that “coaching” is to persuade the member to purchase a higher membership tier.

Defendants have charged individual consumers substantial amounts of money, ranging from several hundred dollars to more than $50,000, with total consumer injury exceeding $14,000,000.

Defendants’ deceptive sales pitches violate the FTC Act.

At the Federal Trade Commission’s request, a federal court has temporarily halted this operation that took more than $14 million from consumers seeking to start their own online business. The operation misrepresented that its purported business coaching program would enable consumers to earn substantial income, such as “six figures in 90 days or less.”

The defendants are Digital Altitude LLC, Digital Altitude Limited, Aspire Processing LLC, Aspire Processing Limited, Aspire Ventures Ltd, Disc Enterprises Inc., RISE Systems & Enterprise LLC (Utah), RISE Systems & Enterprise LLC (Nevada), The Upside LLC, Thermography for Life LLX, also doing business as Living Exceptionally Inc., and Michael Force, Mary Dee, Morgan Johnson, Alan Moore and Sean Brown. They are charged with violating the FTC Act.

Michael Force (“Force”) is a California resident. He is the CEO and founder of Digital Altitude, the sole shareholder of Digital Altitude UK, and a member and manager of Soar. At all times material to this Complaint, acting alone or in concert with others, he has formulated, directed, controlled, had the authority to control, or participated in the acts and practices set forth in this Complaint. Force resides in this district and, in connection with the matters alleged herein, transacts or has transacted business in this district and throughout the United States.

The Commission vote authorizing the staff to file the complaint was 2-0. The U.S. District Court for the Central District of California issued a temporary restraining order against the defendants on February 1, 2018.

– Source FTC

Here is my original opinion of the Digital Altitude Aspire Scam:

In my opinion, Digital Altitude is another internet marketing recruiting scam. This is not just a single level affiliate program. If you have not purchased programs your recruits are buying, they are passed up to people above you. The up sells are massive and the prices are insane. It is a sales funnel that uses videos on marketing to sell you additional expensive marketing packages. The founder has a long history of promoting money making opportunities. The main way that people earn money is by promoting the same internet marketing they have purchased. I would avoid becoming a victim of the Digital Altitude internet marketing recruiting scam.