As you develop your business, you will find that there are numbers that are key to the success of your business.  These numbers can be as simple as the number of people that walk through the door of your store or visit your website. You have to learn how to track and how you can influence these numbers.

Here are some additional important numbers:

  • Sales
  • Expenses
  • Cash Flow
  • Business Bank Account Balance
  • Customer Average Purchase
  • Customer Acquisition Cost
  • Customer Lifetime Value

Without knowing your numbers you have no idea if you are improving or failing.

Without knowing your numbers you do not know where to focus your time and efforts to improve your business.

Without knowing your numbers you do not know if you are reaching your goals.

Without knowing  your numbers you can’t project the future.


Identify and measure the things that really matter to your business.