The Attraction Marketing Scam
The opportunity that business opportunity and money making scammers offer is valueless. Why would people want to purchase something that offers no value to their lives? Scammers had to find a way around this. One of the most successful ways that scammers have found is a form of marketing called Attraction Marketing.
In Attraction Marketing, the focus is no longer on the product or around the company, but on the person behind the business enterprise. You no longer try to convince people to trust some products they might never attempt or maybe a company they have never heard of, but you get them to trust you and your ability to guide them. – Source linkedin.com
Elements of Attraction Marketing:
- Identify what people want
- Provide content that shows people that you have what they want
- Generate traffic
- Build your brand’s credibility by association with successful people and income proofs
- Build and maintain relationships with people
- Have people purchase a worthless business opportunity or money making opportunity for a significant amount of money to get what they want
It is a game of follow the leader.
The goal is to attract potential customers to the way the item has bettered the seller’s own life. – Source smallbusiness.chron.com
You will see this form of marketing almost everywhere scams are being promoted.
Tai Lopez is an excellent example of someone that uses this type of marketing.
Countless MLM scam promoters us this form of marketing.
What do you think would be a more effective way of selling a door to door vitamin selling business opportunity?
Show yourself out selling vitamins door to door and then ask others to join your business opportunity.
Show yourself driving around in a Ferrari, your beautiful home, your beautiful family, and then ask for a small fee to have all this and by the way you will be selling vitamins door to door.
The key is they don’t have to focus on selling the product which typically has a near zero chance to give you want you want. They focus on selling you what you want: the results of success.
Also, they use the rule of reciprocity to take advantage of you.
In social psychology, reciprocity is a social rule that says people should repay, in kind, what another person has provided for them; that is, people give back (reciprocate) the kind of treatment they have received from another. By virtue of the rule of reciprocity, people are obligated to repay favors, gifts, invitations, etc. in the future. – Source wikipedia.org
Here is a great example of Attraction Marketing in action:
Attraction Marketing Scam Conclusion
When it comes to business opportunities and money making opportunities you need to focus on what you will actually be doing to make money. Is it a real opportunity or is it just a scam? Attraction Marketing takes your focus off what you are signing up for and has you focus on the lifestyle and wealth of the person selling the opportunity. This form of marketing is used by scammers to convince countless people to join poor opportunities. Don’t fall victim to this very powerful form of marketing.